There is nothing more American than the keg party. I learned this the hard way when I was overseas and realized that the only place you would even see a keg is at the bar and pubs. So in honor of the upcoming holiday here’s an article about making a great thing even better.

Design group Kaleidoscope has put some thought into the experience of kegging and knew there was room for improvement. After some extensive research they identified three key opportunities to add value: transportation, maintenance, and entertainment. Here are their ideas exceprted:

TRANSPORTATION

“We added handles and wheels to our concept so that the Kegstand can easily transport a keg from the store to your backyard.”

MAINTENANCE

“We broke the keg cozy down into two parts. Users now only lift the keg about a foot onto the base, then slide the top half over the top and buckle it down. Dump in the ice and you’re ready to go. When you’re finished, a plug allows for easy drainage of melted ice. Built in hooks let the hosts hang a garbage bag to do their best managing all the empties.”

ENTERTAINMENT

“We added a cap display so you no longer have to ask, “What kind of beer did they get?” Then we added a cup dispenser and serving tray so you don’t have to jockey for position waiting to fill up.” Not to mention the fact that those handles for easy transport now provide a great place to get a grip for your kegstands.

You can read the whole article at The Greener Grass.