Piss Screen describes itself as “an interactive urinary experience”, and actually states “not to be mistaken with the Wii”. It was developed to “encourage people to take a taxi with Frankfurt Taxi Services after they’ve had a few drinks, rather than get behind the wheel of their own car”.

Essentially it’s a Need for Speed style driving video game that is hooked up to some custom controls in a urinal. The car is controlled by directing your piss stream left or right (sorry ladies not, it’s not designed for both genders). The drunker you are the harder it is to control and “the game ultimately culminates in a shocking crash-sequence, leaving the viewer with little doubt as to the repercussions of driving while drunk.”

All in all not a bad concept. The (male) bar patrons get a fun interactive experience, the taxi’s get contextual message placement, and hopefully the community has fewer accidents from drunk driving.

Also, the PissScreen blog has a really in-depth look at the development process and is truly quite fascinating.