Whe we had previously posted on the Miller Coors merger, there was still some ambiguity on how this would effect each company. For the most part it has been a behind the scenes issue of combining shipping and transport recources and has not shown any public change.

This new logo developed by Pentagram doesn’t promise to change that fact:

The joint venture will be most used for business-to-business communications, and largely invisible to typical consumers. The familiar cursive logos of the two brewing companies will be unchanged.

They go on to say:

The new MillerCoors symbol, based on a view of a glass of beer from above, is at once neutral enough to combine with the rich heritage of the existing brands, forward-looking, and unequivocally about beer.

If you go to the link above, they have an animation showing exactly the thought behind the new mark.