Here is an interesting story about city branding. Belfast introduced its new city brand only to discover that the cities of Blackburn and Barrow have practically the exact same look and feel in their brandmarks. The side ways heart form that also creates the letter B was used in each of these cities campaigns but Belfast paid about three times as much (£180,000) for their mark as Blackburn (£60,000) did.

Full story here from the Design research Group blog.