The High Contrast is an official stop on the “World’s First Internet Balloon Race“. The idea is that you sign up for a balloon and for 7 days you web surf and browse like crazy to move your balloon around the internet.

Each website you hit that is part of the race will earn you one internet mile. You get bonuses for your friends “rooting” you on or for hitting certain sites that contain power-ups that allow you to accumulate miles quicker.

Th event/campaign was created by Orange (the Untied Kingdom’s big phone provider) and provides free advertising for the games sponsored sites (like this one), Orange itself, and gives out prizes daily for top ballooners along with a trip to Ibiza for you and your friends.

So far it seems like a nice bit of alternative advertising and creates an interesting experience for the user.